Guest article from Shawn:
My wife and I just got back from our annual trip to New Orleans
with some friends.
And while there, our friend recommended some amazing places
where the NOLA locals go to eat.
So, our end goal was amazing food. We KNEW exactly what we
So, my friend took out Google Maps, and it led us right to our
destination. We got there and hauled ass on some of the most
amazing food I’ve ever had.
BUT… we had an exact end destination in mind. EXACT.
So, we could simply backtrack our way… and go from where
we WERE… use Google maps to get us where we wanted to go.
In LIFE, rarely do we do that.
I know I don’t.
I know I want SOMETHING.
Maybe more money, more social events, more vacations, a
better career, etc…
But often, it doesn’t get pinpointed down to the EXACT thing you
want. So as a result, we never get there.
It’s like plugging “anywhere” into Google Maps.
You don’t get where you want.
Until you can say “I want to make _____ a year, working ______ job,
working _____ many days, and selling ______ product or service…
you can NEVER get where you want.
If you say “I want to make more money”…. you’ll almost always
If you say “I want to lose weight”… you’ll almost always fail.
Because you’re not giving your brain an ideal target, one which
you can then take the necessary steps to get there.
If you say “I want to lose weight”… then sure, maybe you’ll start
doing a few things here and there… but success won’t be permanent.
But if you say “On April 20th, I’m going to enter a bodybuilding
contest. I need to lose 30 pounds, get to 5% body fat, and I want
to have visible abs, etc…
From there, you can start to bridge the gap and make concrete
actual plans on HOW you’re going to get there.
You can write out the work out steps, the nutrition steps, the cardio
steps, etc… you start creating your “google map” to get where
you want to end up.
Most people NEVER get what they want in their lives, because
they only have a really vague idea. It’s not specific enough to get
your Google Map to give you actual steps to it.
So, you’re just wandering.
It’s been that way in my life a long time. I’ve wanted “more
freedom”, more income, to get in shape, etc… but those are so
general, it’s impossible to reach any of them.
Our brains work with specifics, so once you start coming up with
EXACTLY what you want, down to SPECIFICS… then you can
work backwards and device a plan to get there.
If you have a starting point right now, and you know specifically
WHAT you want to achieve/have/do/be, etc… you can then set
up a Google map to get you there. The actual steps you have to take.
If you’re not exact and specific, you just can’t get the exact
stuff you want in your life… because your brain has no idea
what THAT is.
The most successful times in my life, I took out a notebook
and at the top, wrote down “Finances”, “Career”, Relationship”,
“Health”, and so on.
Under that, I wrote at the top the absolute specifics as to WHAT
those things were.
I wanted to make $120,000 a year in 2001. I wanted to enter and
win a local bodybuilding show. I wanted to find a long term companion.
I wanted to build a personal trainer business.
Then, under each of those areas, I wrote the exact steps I’d have
to take, each and every day, in order to get to those places I wanted.
I broke it down to it’s most specific “do this, do that” steps.
When I saw that notebook again in 2005, I realized I had hit every
single one of those goals, and blew them out of the water.
But the years I didn’t write that stuff down?
Because I didn’t give my brain a target.
I was just using Google maps and putting in “anywhere” for a
destination… and that can’t work.
In your life, think of having Google maps for each and every
important area you want to improve… and then write out all the
steps you’ll need to take, in order to get there. It must, must,
must be specific.
Your brain cannot and will not work towards a target that’s
Once you start really thinking about what you want your ideal
life to be, you can then design the steps to get there. You can
bridge the gap from where you are now… to where you want to be.
And you do that by writing out specific, concrete plans.
So, when I hear someone say “I wish I had a million dollars”…
I know they’ll never, ever get it because they have no plan to get
it. They have no steps or road map.
But if you want a million dollars and work backwards, and put
in actual steps that can make you X amount of dollars per day,
doing Y each day, you could very well end up with the million.
So if you want to design your ideal life, start with knowing what
that means, SPECIFICALLY… and then work backwards and
write down the steps you need to take.
I promise, get ultra specific in each and every area of your life
and you’ll achieve more in 6 months than you have in 6 years
of just saying “I want”…. without being specific.
It’s magic when you start thinking of your life as you REALLY
want it, and how it REALLY specifically looks… because then
you can work backwards and create a real, actionable plan
that can be followed.
Instead of telling google maps you want to go “anywhere”…
you know what a specific destination, so the steps and
directions you take can get you there.
Design your ideal life this year… it’s possible once you know
exactly what that means to you…